What’s next for the baby boomers?
The baby boomer generation has been coasting along in the eye of the mega-trend storm until now, but maybe things are going to get rough from here on?
This generation we have all been hearing about since it began in 1946 is quite something. Born between 1946 and 1964, a generation that numbers FIVE times the size of previous or subsequent generations. By virtue of sheer numbers, this generation has created and dictated economic trends for over 60 years. As they have aged, whatever they needed became the economic wave of the period. Economist Paul Zane Pilzer has made a career of following and writing about their progress (bestseller: The Wellness Revolution).
The trends have moved from baby clothes to childrens clothes, to toys, to building schools, to pop music records, to house building, to cars, to personal electronics. Recently the trend has been wellness, anti-aging and exercise classes. The drive to stay young!
What’s next for this massive group? It’s retirement. There’s the thing. Millions of people across the UK who are quickly approaching retirement age find themselves with a real challenge: savings, or lack thereof. A third of the UK population has no private pension provision at all; over half of all retirees over 65 rely predominantly on the state pension. That’s the state pension which is already under huge pressure due to economic downturn factors. Woops?
One possible solution is already reality for many, just keep working. Forever. Not a great solution.
Alternative solution: Start creating a residual income by developing their own business. Easy to say, but is it that simple? Yes it can be, given a few basic conditions.
- Low start up costs
- Established business model
- Quality product or service with good market demand
- Feasible on part-time input
- Necessary support and guidance available
- Future income not based on personal input
- Potential for higher income
The Next Trillion
Going back to Paul Zane Pilzer and his book The Next Trillion, he believes that today, the greatest opportunity for wealth awaits those who can deliver what he calls “intellectual distribution.” He defines Intellectual distribution as where you learn about a new product or service that you didn’t know existed before.
Combine our basic conditions for creation of residual income with this current trend and we find the solution for the Baby Boomers, it’s called Network Marketing!
It’s already working
A good friend and colleague of mine joined our company in her sixties while facing this question of when to retire. She worked until 65, but by then had decided to join us through love of the products and the challenge of doing something she had never done before. Now, eighteen years later she has reached a high level in business with a great monthly income. Click this link to read the Dawn Stanford Story
My wife and I both qualify for the Baby Boomer tag, and as much through good fortune as through foresight we find ourselves in a serious business with residual income. Circumstances brought us to think, probably for the first time, about where our careers were leading us to. That was at age 40, and the decision to create a new career was a big one then, in the same way this decision is a big one for some people now. Our job today is helping others create the same new reality for themselves. If that sounds of interest, you can find out more and hear testimonials from more people by clicking on this link to our Business Website